Demi (Choon-Moo) Park was born in Kimje, a small town in the southern part of Korea, where her family owned a children’s apparel company.A happy fixture in her father’s factory and showroom, Demi was fascinated by the transformative and reflective nature of clothing and hence her love of fashion was born. After her family moved to Seoul, Demi attended Hongik University, where she majored in industrial design, followed by the Kookje Fashion School where she studied Fashion Design.

"This collection is heavily reminiscent of chic urban street wear. With minimal use of color—a palette of primarily gray and black—park-Choonmoo loosely draped pieces and paired them with constructed overcoats and skinny tight bottoms to give them a unique look all their own.

(Alexandra Dawes for modacycle.com)

Her industrial design roots are evident in her fashion designs and have defined her compelling aesthetic. Having owned shops and worked in fashion since 1988, earning accolades and prestigious international awards along the way, demi’s designs have become iconic for their modern architecture and yet fluid style.